OTT AND CTV FOR REAL-TIME BRAND AWARENESS

In June 2023, smoke from Canadian wildfires engulfed a significant portion of the American Northeast and Mid-Atlantic states. The smoke raised concerns about indoor air quality for homeowners. With people stuck inside and limited to watching TV, this video was used to drive brand awareness. Using targeted streaming ads across OTT and CTV platforms, complemented by second-screen advertisements on Facebook and Instagram.